How much does a commercial / promotional film cost? See production costs and pricing. Video production – promotional & commercial film – price.

How much does a commercial / promotional film cost? Production price list.

The first question most clients ask is: how much does a professionally produced commercial actually cost? Search engines return phrases like “promotional films price list” or “commercial video – price”, but only a conversation about specifics lets us price it realistically. For us, that talk starts with understanding what role the film will play for your brand and where it will be used.

As a rule of thumb, a simple promotional film based on 1 shooting day and a basic script starts from a few thousand PLN, while an expanded commercial with a larger crew and more advanced set design can cost several times more.

We don’t publish a rigid table under the headline “check our price list”, because every production is different (depends on many factors). We can, however, present a transparent quote in response to a short brief that outlines your video‑marketing needs and key communication goals.

If you’re wondering what a commercial costs—or how the cost compares to a film of similar length labelled “promotional”—we first need to define what price you mean: production only, or also voice‑over, music and licenses.

In practice, the price of a promotional film can vary significantly between brands even when the projects look similar on paper. The final figure is driven not only by the production cost itself, but also by the campaign around the piece and the elements that increase the content’s value and visual character.

Instead of a generic “production price list”, we prefer a short call where you receive a quote tailored to your real needs—so production costs are clear and predictable from the start.

Commercial production. What drives the net price?

Production always starts with business goals, because strategy‑led production makes video advertising work for real outcomes—not just look pretty. That individual approach is what brands expect today when they want consistent, credible communication.

Typically there are three stages. In PRE‑PRODUCTION we map the marketing needs, refine the idea together, prepare the script and location documentation, and plan set design and logistics.

PRODUCTION covers the crew’s work on set: one or more shooting days where the camera, operator and the film team take care of content, quality and continuity between shots.

POST‑PRODUCTION includes editing, color grading, creating animation and graphics, and the final export to selected delivery formats.

The major financial drivers are the production costs themselves, which depend on many factors: number of shooting days, script complexity, crew size, and whether we’re doing advanced VFX.

Budget also needs to include: extras, location rental, potentially a studio, and specialist gear—additional cameras, gimbals, drones, lighting—because each of these raises the overall cost.

Using higher‑end equipment naturally affects the final price, yet in many projects image and sound quality are decisive for how your story is perceived.

All of this shapes the project cost more than any single parameter like runtime or raw number of locations; only a view of the full schedule shows the complete picture.

During early talks we co‑plan the budget and indicate which elements to include in the estimate so the production runs smoothly—from the first email to final online delivery.

Every project also carries add‑ons like voice‑over fees, sound post, music licensing and selection, and crew travel. We itemize these clearly so finance sees the impact on total cost. Each line is listed separately.

Already at the offer stage we specify what’s priced net and what also includes licenses and rights, so you know exactly what you’re paying for. We also lay out a production timeline to sync filming with other promotional activities.

A professional TVC – price of a commercial.

A professional spot (TVC) is usually a short format for TV, cinema or online campaigns that tells your brand’s story in a few seconds—more effectively than a long page of text.

What’s the real cost in practice—and what’s the right price to pay so the film builds trust instead of merely “flashing by”? We always analyze whether a classic spot is best, or whether a series of shorter social‑first videos will deliver better ROI.

“Professional” means not only great image and sound, but a clear narrative that carries the viewer from first frame to last. Yes, a commercial costs more than a simple shoot—but that investment translates into higher engagement.

A planned set, thoughtful art direction, smart lighting and disciplined editing make even a short spot look like a big‑campaign piece rather than a random phone montage. Those details are what most influence cost—and protect your brand image.

Professional training film, animation – pricing your video.

Not every production has to be pure product advertising. Equally important is a well‑designed training film that explains complex procedures, machine operation or safety standards step by step. Here we often mix live‑action with 2D animation, infographics and screen capture, helping viewers learn faster and keeping the asset useful for years.

Pricing relies heavily on shoot time and post complexity: how many scenes must be broken down, how elaborate the graphics will be, and how many language versions and captions are needed.

For animated pieces, key drivers are planned minutes of final video, narrative pace and whether you need one or multiple VO languages. These projects work well internally and as sales enablement or partner training; their professional form often organizes processes better than the longest slide deck.

Additional language versions, cut‑downs and online formats are always itemized so you can see how each element changes the package value and where higher rates truly appear. Clear pricing also helps decide what to add later and what to invest in now.

Indicative budget for your film – video production prices.

Although every production is different, you can assume a ballpark level that helps plan yearly activities. For simple formats—e.g., a short commercial with one protagonist, one location and limited shot count—budgets start from a few thousand PLN and scale with script scope and extra shooting days.

For more complex work—multiple locations, larger cast, heavier post and a dedicated product‑shot day—costs rise faster but produce assets that live beyond a single campaign.

We usually prepare a basic and an extended option so you can match budget to goals and real constraints. At this stage we specify exactly what the net quote includes, what’s optional, and what’s smart to plan for later once the first results come in.

This way of talking about budgets lets you quickly see how production decisions vary by project—and how small shifts between scenes can still fit the same cost bracket.

Location – where is it smart to shoot?

A well‑chosen location strongly shapes how a commercial is perceived—office, factory floor, urban space, or an outdoor setting linked to your event.

Sometimes it’s more cost‑effective to shoot on your real premises rather than rent a studio. Authentic spaces help show the true context, processes and values of the team.

Other times a classic studio is best—full control over set and lighting so the operator and crew can focus entirely on talent and message.

In many projects we also use aerials. Drones capture the scale of an investment, surroundings and infrastructure—great for territorial promotion and large industrial projects.

Whether you shoot in‑house or on a rented set, location choice has concrete budget implications—rates differ between a city‑center shoot and a forest or mountain unit.

Joint recces and reference photos help pick the best place for logistics, crew comfort and the final look in the channel where the video will be published.

For productions with audience—e.g., company events at hotels or conference centers—we frame shots to blend the room’s energy with a clear brand message.

And we always return to the simple question: what outcome does your marketing team expect—and where will the finished asset live: website, YouTube, TV or social?