Advertisements / Commercials

Commercials, advertising spots, promotional films, promotional spots - are they the same?

Effective forms of advertising, as part of larger promotional campaigns, are a key marketing tool for companies. We think in images and are more likely to absorb knowledge presented in a visually appealing format. Film production encompasses many forms of video, very similar to each other, but for marketing purposes, these genres can be distinguished. Each serves a specific function at different stages of building a relationship with a potential customer.

When introducing ourselves to a new person, we typically don't share our entire biography immediately. As we get to know each other, additional information is shared based on our recipient's interest. It's similar in marketing communications – we first strive to create the best possible first impression, evoking positive emotions and associations, and then, over time, engage in a deeper relationship and share more.

Promotional videos/commercials - book and cover

We all shop around and like to know we're spending money on a product that's refined in every respect and fully tailored to our needs. We look at the quality of workmanship, the quality of service, and the features that set it apart from others. The more information we have, the easier it is to choose a specific product from among many different companies, because we know why.

Packaging is crucial because it attracts the customer's attention, but in the long run, its contents are far more important. When we want to build a house, we're interested in the technology, the materials used, and the construction method. However, we first compare different designs, choosing the one that appeals to us visually and meets other requirements.

One could say that the advertising format is the book's cover, and the promotional format is its content. In this way, both forms—advertising and promotional—complement each other, guiding us through the entire decision-making process—from gathering information to making a choice and making a purchase.

Advertising films, commercials - start short and to the point!

An advertising film or commercial is a short video format that highlights the benefits of a brand, service, or product. Its purpose is to engage the viewer and build curiosity to learn more about the offer. Here's a sample commercial:

As you can see, the editing is dynamic, short shots favor a light form, keywords only highlight the most important features, without overwhelming the viewer with excessive content, which at this stage is limited to the necessary minimum.

Film schools teach that a film is good when it can be watched without sound and when nothing else can be removed. This means the message is coherent, crisp, and understandable, without unnecessary length. These can distract a potential customer, causing them to interrupt the film, something we want to avoid at all costs. Some YouTube ads last just 5 seconds! For company/business promotion, this time can be perfectly sufficient.

Promotional films, promotional spots - tell us more!

A promotional video or promotional spot is a more elaborate form of advertising, typically viewed secondarily by customers. Its purpose is to satisfy the curiosity of already interested customers and provide a broader dose of in-depth information about the key elements and features of a brand, product, or service. Below is an example of a promotional video produced for our client, Mitutoyo:

While the video is longer, the information it provides is quite comprehensive. This allows viewers to spend more time analyzing and comparing the necessary information. This should lead to a purchasing decision – we now have a solid understanding and answers to the most important questions.

What about image videos and corporate videos? What do I really need?

Other forms found in video marketing, such as brand image films or corporate videos, first of all, they emphasize the company's values, presenting its mission and employees, while the product or service appears in the background, rather subtly.

Companies that have been on the market for a long time tend to choose this type of promotion. Learn more about what are brand image films lub "corporate videos", and what applications they are intended for - you can find out in THIS article.

What about an instructional/training video?

We can also mention the specific form which is instructional videos or training videos and so-called explainer videos - these help to understand the essence of how a product or service works.

More information about instructional videos and training videos you can read in THIS article.

Promotional video or spot?

A spot is associated with a very short, dynamic video format, while a film is inherently longer and more concise. A spot typically lasts from 5 to 90 seconds, while a film ranges from one to several minutes. Therefore, it's possible to speak of a short advertising film, but it's unlikely to speak of a medium-length spot. However, these terms are often used interchangeably, and the actual form of the film depends on the script and editing.

Advertising films, commercials - this is also an advertisement for the company

A good product, as we know, is the result of a well-functioning business, whether in Warsaw or New York. A commercial script can also include a subtle image message – for companies, sales are just as important as how the customer perceives the entire scope of the company's activities.

When presenting the product, we can show a visually attractive, modern office interior and friendly, competent company employees, which contributes to the overall image value and strengthens the advertising potential of the film.

Advertising films, commercials and animations

Sometimes, certain information is difficult to convey using conventional film shots. When creating a video, we can plan for animations that illustrate the topic simply and effectively.

In the following promotional spot for wallet manufacturer Peterson, our film studio used animation to bring the products to life, creating humorous situations involving them. This makes the film lighthearted and enjoyable to watch.

Well-chosen animations, created individually for video production, they constitute an interesting layer that complements the content of the film.

Advertising films - Warsaw, Poland - soul seed media

Soul seed media film studio has been operating since 2006. We specialize in production of advertising, promotional, and other forms of video marketing. We create films taking into account various aspects of promotion, our studio has also produced typical advertising productions, wizerunkowe jak i social campaigns or music videos.

We're based in Warsaw and Wrocław, but we operate throughout Poland, Europe, and the world. One of our reports was filmed in Rwanda, Africa.

Our projects, published online, are translated into languages such as Chinese, Korean, Thai, and Japanese and, thanks to YouTube's localization system, presented to viewers in the language appropriate to their location.

Film production - this is our specialty!

Producing advertising films is a very complex process, and our specialty is a comprehensive understanding of the subject matter and the area of activity of our clients.

We create videos in a form that allows them to be an effective video marketing tool.

From script to broadcast!

During script preparation, we transform the client's content into an engaging visual message. During production, we consult on the presentation of key information.

We strive to ensure that the message flows seamlessly into a story and is understandable to the audience. We actively expand our knowledge of storytelling and the art of weaving narrative elements into scripts.

Our customers are satisfied!

We are trusted by clients who specialize in industrial metrology, wallet production, and underwater photography, among others. We can create effective promotional videos for any industry.

We ensure that even the most complex message is accessible and understandable to recipients who do not have specialist knowledge.

We are flexible!We are flexible!

We create a personalized creative approach for each of our clients. We can tailor the appropriate video format and number of shooting days to your budget.

Some forms can be implemented with simple means, others require more significant investments.

Over 15 years in film production!

The film industry is our passion. We have over 15 years of experience in film production and our services are highly rated by our clients.

We want to build lasting business relationships; returning customers are very important to us. We strive to diagnose current needs and propose new solutions as needs arise.

We advise on the format and, working with the client, create a script together. We advise against creating content you don't need – an expensive video isn't always the best idea, and the rational use of promotional funds is crucial – effectiveness is paramount.

We invite you to cooperate!

Do you have a ready-made film idea? Need to discuss the details? Want to know how to go about creating a film outline?

We will be happy to help you in video production - films, commercials. Poland is closest to us, but we produce our productions throughout Europe and World.