Diveye
created by:
Michał Bernardyn
production:
soul seed media
CASE STUDY
Diveye — technology shown in its natural environment
Diveye is an underwater camera system used at freediving competitions around the world. We filmed the commercial on the Croatian island of Vis, showing the device in real-world use in the environment it was designed for. The production combined product presentation with an approach characteristic of industrial and B2B video — first we needed to understand the technology and how the system works, and then translate it into a clear visual language.
The challenge
The product operates underwater, so it could not be presented using conventional product shots alone. The film had to show the device, how it is used, and the perspective Diveye provides during diving.
The production required combining footage shot above and below the water while maintaining visual consistency between material captured with different cameras.
Our approach
Before filming, we discussed in detail with the client the key information that needed to appear in the film and how the Diveye system works. On that basis, we planned the production and the shots required to present the product clearly.
The footage was captured simultaneously from several perspectives: from the boat, from the Diveye system camera, from GoPro cameras, and in cooperation with an underwater camera operator.
Scope of work
- technical consultation with the client
- production and shot planning
- product and B2B video presenting the operation of a specialised system
- production on the island of Vis in Croatia
- filming above and below the water
- multicamera footage
- editing
- post-production
The project covered the successive stages of video production — from technical consultation and production planning through filming from several perspectives to editing and final post-production.
CLIENT TESTIMONIAL
Diveye
⭐⭐⭐⭐⭐
Thanks to his professional expertise and attention to detail, Michał repeatedly helped us manage video productions in Poland and Croatia.
Diveye product videos and reports delivered by soul seed media were key to our success.