Fulfil Their Dream
created by:
Michał Bernardyn
production:
soul seed media
for:
Little Brothers of the Poor Association
CASE STUDY
Little Brothers of the Poor Association — a long-term collaboration on social campaigns
We have been working with the Little Brothers of the Poor Association since 2018. During this time, we have produced a series of films and social campaign spots focused on loneliness among older people, the need for human presence and support for the Association’s activities.
The challenge
The protagonists of these films are often seniors speaking about very personal experiences. This kind of production requires not only an efficient shoot, but above all creating an atmosphere in which the person in front of the camera can feel safe and comfortable.
At the same time, the film must retain the character of a social campaign: clearly presenting the issue and the purpose of the campaign without taking away the protagonists’ naturalness and dignity.
Our approach
Each production is preceded by a conversation with the Association’s team and a discussion of the campaign’s goal, the protagonists and the information that should be included in the material.
During filming, we pay particular attention to working with the people appearing in front of the camera. Rather than forcing behaviour or statements, we try to create conditions for a natural conversation while still following the assumptions of the production prepared in advance.
The collaboration also includes consultations during editing, implementing agreed changes and preparing the final material in line with the goal of each specific campaign.
Scope of collaboration
- social and fundraising campaigns
- films featuring seniors and volunteers
- pre-production consultations
- planning and filming
- directing protagonists on camera
- editing and post-production
- long-term collaboration since 2018
The collaboration covers the successive stages of video production — from consultation and preparation through filming and working with protagonists on camera to editing, post-production and jointly refining the final materials.
SELECTED PROJECTS
Films for the Little Brothers of the Poor Association
Give lonely seniors a day of holiday
A spot for the “One Day Holiday” campaign, encouraging support for holiday trips for lonely seniors.
Your presence helps me live — Mr Henryk
A personal story showing the importance of presence, conversation and relationships in the life of a lonely older person.
I dream of a break from worries and loneliness…
A social campaign film based on a personal story and the experience of loneliness in later life.
See more films we have produced for the Little Brothers of the Poor Association on YouTube →
CLIENT TESTIMONIAL
Little Brothers of the Poor Association
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I recommend working with Michał.
We have already recorded video materials together several times for the Little Brothers of the Poor Association. Michał is flexible, but also punctual. During filming, and even before it begins, he is always ready to offer advice and valuable suggestions.
He has a great feel for the people appearing in the material. In the case of the Association, these are usually seniors. He communicates with them extremely well — with respect, but also with humour.
During editing, he patiently applies corrections, advises us and pays great attention to the quality of the final material delivered.