KRIO - Become a Master of Eyewear Optics!
production:Michał Bernardyn
produced by:soul seed media
for:National Crafts Chamber of Opticians
CASE STUDY
KRIO — from eye examination to finished glasses
For the National Crafts Chamber of Opticians, we produced a film promoting the educational programme “Become a Master of Eyewear Optics!”. Rather than limiting the film to a presentation of finished glasses, we showed the complete process of creating them — from optometric measurements and choosing the right solution to workshop production and the final fitting in an optical salon.
The challenge
The work of an optician combines customer service, technical knowledge, precise measurements and practical craftsmanship. Many of the most important stages involve specialist equipment and require individual operations to be shown in the correct sequence.
The film needed to promote an educational programme while also showing the real nature of the profession: not simply selling ready-made frames, but the entire process that begins with the customer's needs and ends with properly made and fitted glasses. This kind of clear, structured presentation of a specialist process is also an important part of the instructional and training videos we produce.
Our approach
We began the project with a research meeting. Together with the client, we discussed the substantive content of the film and identified the specific activities, equipment and stages that needed to appear in the material.
On this basis, we prepared a detailed shooting script defining the sequence of scenes and the shots required. This meant that on set we were not searching for a way to tell the story — we were following a structure that had already been carefully prepared.
PROCESS
The complete journey of a pair of glasses in one film
From the customer's needs to the right solution
The story begins with optometric measurements and identifying the customer's visual needs. We then show the selection of suitable lenses and frames.
As a result, the finished glasses do not appear in the film as an anonymous product. The viewer follows a process that begins with a specific person and their individual needs.
Precise workshop craftsmanship
The next part of the film takes the viewer behind the scenes of the optical salon. We show lens preparation, precise cutting to fit the selected frames and the installation of the lenses.
This stage clearly demonstrates that making glasses is also a craft, requiring specialist knowledge, the right tools and considerable precision.
Back to the customer
The process ends back in the salon: the finished glasses are handed to the customer, and the optician checks their position and makes the final adjustments to the frames.
In this way, the film completes the entire journey — from the first contact and measurements to delivery of the finished product.
A profession shown through action
Rather than describing the optician's profession solely through text or spoken explanations, we showed the individual skills involved through real actions.
This places the educational programme in a specific practical context: the viewer can see exactly what knowledge and practical skills are developed in the profession of an eyewear optician.
Scope of work
- research and subject-matter consultations
- film structure and shooting script
- promotional film production
- direction
- filming in the optical salon and workshop
- presentation of specialist equipment and the stages of making glasses
- editing and post-production
- full film production
CONTEXT
Eyewear optics — knowledge, precision and craftsmanship
Practical skills
The National Crafts Chamber of Opticians conducts journeyman and master craftsman examinations for the profession of eyewear optician. An important part of these qualifications is practical expertise in making and fitting visual aids and working with specialist optical equipment.
Why we showed the entire process
This is why the film was structured around a sequence of real activities. The complete path from measurements to collection of the finished glasses allows us to show both customer interaction and the technical and craft-based nature of the profession.