Instructional and Training Films - soul seed media, Warsaw, Poland

Training films / instructional films — who are they for?

Training films / how‑to films, as well as explainer videos, help the audience understand how a product or service works and are becoming an increasingly popular form of teaching used in e‑learning.

Here, the educational material in video form is intended for individual training — of company employees or clients.

Something else entirely is a commercial or promotional spot, which primarily showcases the benefits of products or services; and another form again — a brand film or corporate film, which presents a company’s mission and values. You can read more about what a commercial / promotional spot and a corporate film are in the articles linked above.

Training / instructional films — professional online training

An extensive product or service offering requires the creation of a proper base of training materials — ideally in a convenient video format. This is much simpler than hiring a whole team in-house responsible for training each client individually. Film productions save time and money! Here’s a sample training / instructional film produced for Mitutoyo Europe GmbH:

The instructor — in this case a company employee — guides the viewer through the basics of operating the measuring device in an accessible way.

Through a sequence of shots, we can precisely analyze — and, if necessary, recreate — the entire device calibration process and perform measurements correctly.

The entire training can be recorded just once, and the video material, published on the company’s YouTube channel, can reach a broad audience.

Training and instructional films can also serve advertising and promotional functions — the viewer can learn in detail how the product works and, in the process, discover its features and strengths, ultimately deciding to purchase. A well-constructed training / instructional film thus becomes a marketing tool.

Another role of training / instructional films is onboarding new employees in production processes, occupational health and safety (OHS) rules, product operation and service — significantly shortening the time needed to staff a position properly.

Film production and animation

Sometimes certain information is hard to convey with conventional live‑action footage. During video production, we can plan space for animations that illustrate the topic simply and effectively.

In the promotional spot above for wallet manufacturer Peterson, our studio used animation to bring products to life and create playful situations with them. The film is lighter, more enjoyable, and attention‑grabbing as a result.

Well‑chosen animations, crafted specifically for the video material, add an engaging layer that complements the film’s content in an attractive form.

Training films — Warsaw and all of Poland

The Soul Seed Media film studio has existed since 2006; in 2012 we moved from Wrocław to Warsaw. We handle production of advertising films, promotional films, and other forms of video marketing. We create films with various promotional aspects in mind; our studio’s work includes strictly advertising pieces, brand/corporate films, as well as social campaigns and music videos.

We are present in Warsaw and Wrocław, but we operate across all of Poland, as well as Europe and worldwide. One of our reportages was produced in Rwanda, Africa.

Our films published online are translated into languages such as Chinese, Korean, Thai, and Japanese, and thanks to YouTube’s localization system they are presented to viewers in the language matching their location.

Training and instructional films — from a plumber to Silicon Valley

Producing training / instructional films is a highly complex process, and our specialty is a comprehensive understanding of the subject matter and our clients’ operating environment.

While preparing the script, we transform the substantive content provided by the client into an attractive brand message. During production, we consult on how to present key information so that it forms a coherent picture that’s clear to a non‑specialist audience.

Clients who have trusted us include those working in industrial metrology, wallet manufacturing, and underwater imaging — we can create effective promotional films and other productions for any industry.

We are flexible!

We tailor the creative approach for each of our clients. We can match the right film format and the number of shooting days to your budget.

Film is our element. We have over 15 years of experience in film production — and our services are highly rated by our clients. We use professional film equipment that guarantees top‑quality picture and sound.

We want to build lasting business relationships; returning clients are very important to us. We strive to diagnose ongoing needs and propose further solutions as they arise.

We advise on the choice of format and co‑create the script with the client. We discourage producing content you don’t need — an expensive film isn’t always the best idea; using the promotional budget rationally is crucial — effectiveness comes first.

Let’s work together!

Got a film idea ready? Need to consult the details? Want to know how to start developing a film outline?

We’re happy to help with video production for companies — training films, instructional films, commercials. We’re based in Warsaw, but we produce across all of Poland and Europe.