Animation and motion design in Warsaw – animated films

We create animation and motion design for companies, institutions and NGOs — from concept, visual storytelling and storyboarding through illustration and graphic asset preparation to animation, editing, sound design and ready-to-publish materials.

Animation that helps explain, show or tell a story

Animation offers possibilities that traditional live-action filming cannot provide. It can show a process that cannot be captured with a camera, organise complex information, create an entirely new visual world or tell a story through illustration, graphics and movement.

We do not treat animation as a decorative addition. First, we determine what the audience should understand, remember or feel, and only then choose the style, pace and method of animation.

Animation can form an entire film or become part of a larger film production, combined with live-action footage, interviews, product shots, green screen or information graphics.

Key information – animation and motion design

Frequently asked questions about animated film production, storyboarding, illustration, production time and costs.

How much does animation production cost?

The cost depends primarily on the length of the film, the visual style, the number of scenes and elements, the complexity of the movement, how the illustrations are prepared, the sound layer and the number of required versions. A simple animation can be produced with significantly less work than a film requiring many individually designed scenes and extensive motion design.

How long does it take to produce an animated film?

The production time depends on the length and complexity of the film. The process usually includes concept development, a storyboard or scene layout, graphics, animation, editing and successive approval stages. Simpler materials can be completed within a few weeks, while more complex productions require correspondingly more time.

Do I need to have a finished script?

No. We can start with a finished script, subject-matter materials or simply the objective of the project. We help organise the content and find a way to translate it into clear visual storytelling.

Do you prepare storyboards?

Yes. For more complex animations, a storyboard helps establish the sequence of scenes, composition, the way the story is told and the elements that will later be created and animated.

Can animation be combined with live-action film?

Yes. Motion design, graphics, titles, visualisations, compositing and animated elements can all be combined with traditional live-action footage. We adapt the scope of animation to the role it needs to play within the complete film.

Do you produce animation for social media?

Yes. We can prepare horizontal, vertical and square versions, as well as shorter edits for social media, online campaigns, YouTube and other publishing channels.

Can animation be used to explain complex subjects?

Yes. This is one of its most important applications. Well-designed visual storytelling helps divide a complex subject into successive stages and guide the audience through the information in a controlled and clear way.

How do we start a project?

To begin, a short description of the subject, the objective of the film, target audience, expected length, place of publication and approximate schedule and budget are enough. On this basis, we can propose an appropriate format and scope of production.

An animated film does not always have to look the same

“Animation” covers many different ways of working with images. It can be based on illustration, simple graphic elements, typography and icons, but it can also use compositing, green screen, motion design and live-action footage.

The form should follow the content. We approach an educational animation differently from a social campaign spot, and differently again from the stylised visual treatment of a music video.

Animation can define the character of an advertisement

Not every animation has to explain a process or present data. Sometimes its main role is to attract attention, establish the character of the film and create visual elements that could not be achieved through live-action footage alone.

In the spot produced for the Exclusive Pedigree Cat Club, animation became part of the light-hearted, humorous visual language of the advertisement. Wagging cat tails and paws, together with cats peeking up from beneath the edge of the screen, bring the composition to life and directly reflect the character of the promoted event.

Educational animation – making complex subjects easier to understand

In educational films, animation helps organise information and guide the audience step by step through a process that could be more difficult to understand if explained only through text or spoken commentary.

In the “Customer Journey” project, the starting point was a set of existing specialist materials on innovation development and researching user needs. Together with the illustrator, we developed the visual narrative and storyboard, after which the final illustrations were animated and edited into a coherent story.

Another production in this series is “Speak their language – how to prepare for investor presentations” . In this case, animation organises information about preparing a project and presentation for potential investors, guiding the audience through the successive topics using graphics, typography and movement.

This type of approach also works well in educational films, training materials, process presentations, information projects and B2B communication. When presenting technology, production processes, machinery and specialist solutions, animation can also complement industrial and B2B films.

A social campaign told through animation

Animation can also be used to tell a story in which the protagonist, emotion and clarity of the message are most important. Not every subject requires a conventional film set.

For the Two Lines Association, we produced the animated spot “You Are Not Alone!” . The original concept combined illustration, animation, dialogue, music and sound effects.

In this type of social campaign, the visual layer has to work together with the sensitivity of the subject. Movement, pacing, the way characters are guided and sound all form part of the same narrative.

Animated comics and illustration

Sometimes the right solution is a deliberately simple and distinctive graphic language. Illustrations can create their own world, while animation gives it pace, guides attention and leads the audience through successive parts of the story.

In “I Am”, we used the format of an animated comic. The project required collaboration with illustrators from the stage at which the graphics were being prepared, so that individual elements could later be animated and edited appropriately.

Motion design and animated identity

Animation also works well in short formats: opening sequences, idents, presentations, event openings and materials that need to establish a particular visual language within just a few seconds.

For the Cybersecurity Center, we created an animated opening sequence based on graphic symbols of digital information and data protection.

A stream of moving dots appears against a black background, followed by a mechanism of gears and a blue neon padlock surrounded by rotating layers of protection. A scanning quarter-circle sector guides the composition towards the Cybersecurity Center name and logo.

In a production like this, movement is not an addition to finished graphics. The sequence in which elements appear, the pacing, light and transitions between symbols create the meaning of the entire sequence.

Motion design, compositing and green screen

Animation does not have to mean a film created entirely from illustrations. It can also build a visual environment around live-action footage and completely transform the way traditional shots are perceived.

In the AmenBreak case study, the performers were filmed against a green screen. The individual visual environments for each rapper were created later during post-production. Compositing, motion design, graphics and editing were all structured around the rhythm of the track.

This kind of approach can also be used in advertising, promotional materials and music videos when a more stylised visual form is required.

How is an animated film produced?

A good animation begins before the first element ever moves on screen. The first step is to define the purpose of the film, the target audience and the information that genuinely needs to be included.

We then develop the visual concept and structure of the film. Depending on the project, we prepare a script, storyboard, scene layout or detailed description of individual sequences. At this stage, the narrative can still be changed easily and checked for clarity.

Once the direction has been approved, we create illustrations, graphic elements, backgrounds, typography or other assets required for the final scenes. They are prepared from the beginning with later movement, compositing and editing in mind.

The next stage is the animation itself. The pace of movement, transitions, the appearance of information and the way the viewer's eye is guided are designed together with the rhythm of the narrative and the sound layer.

A storyboard lets you see the film before animation begins

In animated production, it is particularly important to establish the sequence and content of scenes in advance. Correcting a storyboard is much easier than rebuilding a finished, detailed animation.

That is why more complex projects are developed in stages: first the structure and narrative, then the visual layout, followed by final graphics and only then the animation itself.

This process allows the client to control the direction of the project and make decisions at a stage when introducing changes does not mean rebuilding the entire production.

Illustration, animation, editing and sound as one complete whole

An animated film works through more than images alone. Editing, music, dialogue, voice-over and sound effects influence the pace and the way information is received just as much as the movement of graphic elements.

That is why it is worth considering image and sound as one project from the concept stage onwards. In educational animation, sound can help guide the audience; in a social campaign, it can build emotion; and in a music video, the rhythm of the music can directly determine the editing and movement of the graphics.

Animation as part of an advertising or promotional film

Not every project needs to be fully animated. Sometimes the clearest solution is to combine live-action footage with graphics, animated titles, diagrams, visualisations or other motion design elements.

In the promotional film for Peterson, we combined traditional product footage with animated elements, creating a lighter and more dynamic visual language around the wallets being presented.

In advertising and promotional films, animation can explain how a product works, show a process that is invisible to the camera, highlight specifications or give the film a distinctive visual language.

We adapt the scope of such elements to the overall concept of the film. The point is not to add more effects, but to use animation precisely where it supports the product, story or message.

Animation for the internet, social media and presentations

A single project can be prepared in several versions. In addition to the main animation, we can produce shorter materials, campaign extracts and versions adapted to different aspect ratios.

If the material is to be published simultaneously on a website, YouTube, LinkedIn, Instagram or other platforms, it is worth defining these applications before animation begins. This allows us to plan the composition of scenes, titles and the most important visual elements accordingly.

Animation production adapted to the project and budget

The difference between a simple animation and a complex animated film can be considerable. The workload is influenced by factors including the number of scenes, the level of graphic detail, the number of animated elements, the complexity of movement, compositing and the sound layer.

That is why, before work begins, we determine which elements are most important to the message. Sometimes a simple graphic language will be more effective than highly detailed animation if it communicates the information faster and more clearly.

Selected animation and motion design case studies

Our projects show several different ways in which animation can be used — from education and social campaigns to comic-book storytelling, compositing and motion design.

Customer Journey — an educational animation based on specialist content concerning the commercialisation of innovation. View case study →

Speak their language — an educational animation showing how to prepare a project and presentation for conversations with potential investors. View case study →

Two Lines – You Are Not Alone! — a social campaign spot combining illustration, animation, dialogue, music and sound effects. View case study →

I Am — an animated comic based on an original concept, illustrations and dynamic animation of individual image elements. View case study →

AmenBreak — motion design and compositing of green-screen footage, with an individual visual environment created for each performer. View case study →

You can find more projects in our animation portfolio and on our film production case studies page.

Animation and motion design in Warsaw and throughout Poland

soul seed media has been working in film production since 2006. We work with clients from Warsaw and throughout Poland, as well as on projects created for international audiences.

One advantage of animation is that a large part of the process can take place independently of the client's location. Consultations, storyboards, graphic designs, successive versions of the animation and final materials can all be developed and approved efficiently online.

If a project also requires live-action footage, we can combine animation with the complete film production process.

Do you have a subject that is easier to show than to describe?

If you want to explain a process, product or idea, create an animated spot or combine live-action footage with motion design, tell us about your project.

To begin, we only need to know what the film should communicate, who it is intended for and where it will be published. We will help choose the format, scope of animation and production approach appropriate to the objective and budget.